Thank you 

Thank you for telling us about your special place to stay in the Yorkshire Dales. We will be in touch again very soon.  

Now we need your images!

Please email some high quality images of your special place to stay to susan@tourismnetwork.co.uk as soon as possible, or send them via dropbox.com These should ideally be landscape format. 

Please make sure you label the images with the name of your business and the name of the photographer if you need us to include an image credit. 

When you send the images we will assume you own the copyright on the photos supplied and give consent for their use for promotional and PR purposes. If this is not the case, please say so in your email. 

We would be grateful if you could email your images right now! Please send them to susan@tourismnetwork.co.uk

Thank you!
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Who is doing this? 

I'm Susan Briggs, and I have 30 years' experience in tourism marketing, have written several how-to marketing books, and am obsessed with all things local. After a successful career in tourism marketing, I'm now at the stage of life when I've learnt a lot, want to put my skills to good use but thankfully can spend a little time focusing on projects I enjoy, with people I like. 
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I work about 3 days per week for clients who pay me, and work around 2 days per week on voluntary projects such as on the Dales Tourism Network, developing DalesDiscoveries.com, and YorkshireTreasures.com.

Our target market mindsets: 

We've developed a Revenue & Recommendation Roadmap for the Yorkshire Dales, identifying how we can increase the economic benefits of tourism in the Dales. It identified these target market mindsets:
 
Feel Good
  • Busy professionals from urban areas, particularly around the fringes of the Dales, who want to feel refreshed, relaxed & healthier
  • People who want to enjoy new skills, get a new perspective & squeeze more out of their break
  • They like a sense of achievement & stories to tell
  • They enjoy "wellness" tourism, and are ready to spend money to feel good. 
  • They have a broad circle of friends & colleagues so will recommend to others, and may come back for repeat visits for celebrations and larger gatherings

Explore Together
  • Retired couples, couples with pre-schoolers
  • Revel in the sense of timelessness
  • Like to learn about the countryside & places they are visiting - sense of exploration
  • Enjoy the feeling of discovery and making memories
  • Chance for children to learn & enjoy safe freedom

Treat Yourself
  • Day visitors, living in the moment, enjoy treats in cafes, pubs, shops and attractions
  • Creating memories & enjoying time together
  • Couples, small groups of friends or families, grandparents + children
  • Rewarding themselves

Additional niches: 
  • Do Something! Activity tourism, enjoying outdoors
  • Birdwatching and nature tourism
  • Social groups & celebrations
  • Yorkshire Dales as inspiration for arts & crafts

Marketing messages

We need to convey these primary marketing messages:
  • Beautiful scenery, and plenty of indoor attractions, excellent pubs, cafes, tea rooms & accommodation
  • Spend-driven suggestions: directional & action-oriented ideas, not just “look at the lovely view”
  • Use strong imagery, appropriate info & collaboration

Secondary marketing messages will include reassurance:
  • More varied activities than most expect
  • Indoor options available!
  • More premium products than most expect
  • Great choice of physical challenges, freedom, escape 
  • Cosy retreats from the world