Do you offer an experience that we can promote? 
or maybe you have an idea you need help with? 

Visitors are changing. They don’t just want to look, they want to do something different. Visitors enjoy memorable, immersive experiences that help them dig a little deeper and learn about the places they’re visiting.
 
Authentic experiences are important. Visitors like to know the stories behind everyday activities and well-known views. Some visitors will see your everyday life as extraordinary. Visitors are looking for insider knowledge and tips. They are willing to pay to have memorable experiences.

What kinds of experience?

• Chances to learn a new skill, to see something different, to go behind the scenes, to understand more, to meet interesting people are all popular.
• Visitors like to deepen their understanding of the landscape, to feel a sense of history, to have a “wow” moment.
• Stand-out experiences are often quirky or a little eccentric, led by warm and welcoming people with a sense of humour.
• Successful experiences need to be accessible, but not necessarily mass-market.
• Visitors enjoy connecting with nature, feeling refreshed, gaining new knowledge and enjoying the outdoors in a different way.

Using themes

You might want to consider one of these themes as a starting point:

• Food and drink
• Nature and wildlife
• Outdoor activities
• History and heritage
• Arts, crafts and culture

Accommodation providers - you can join in too!

Part of the reason for gathering together and promoting experiences is to encourage visitors to stay longer so we hope that accommodation providers will automatically benefit from this activity. You might also like to come up with your own experiences, either as an add-on to your existing business or including accommodation. 

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