Create experiences - attract more visitors - make more money!
Why we need to create experiences
Visitors are changing. They don’t just want to look, they want to do something different. Visitors enjoy memorable, immersive experiences that help them dig a little deeper and learn about the places they’re visiting.
Overseas visitors come to see our landscapes and heritage. They love to meet local people and get under the skin of the places they visit. Offer an overseas visitor some Yorkshire Pudding and they’ll smile and take a picture. Show them how to make Yorkshire Pudding and they’ll be delighted – a new skill to take back home and share with friends. Having stories to tell adds to the enjoyment.
Authentic experiences are important. Visitors like to know the stories behind everyday activities and well-known views. Some visitors will see your everyday life as extraordinary. Visitors are looking for insider knowledge and tips. They are willing to pay to have memorable experiences.
What kind of experiences?
It’s crucial to make your experience easy to buy. Offer a brief description, clear information on what’s included, a set price and easy way to book. Add some pleasant surprises and you’ll create talked-about experiences.
Creating an experience
It doesn't matter whether your experience is brand new or tried-and-tested. We’d like to know about it. We want to make it easier for our visitors to buy and book experiences.
We’re looking for experiences that are between 2 – 8 hours long, with a defined start and finish. Your experience should be mainly based in the North York Moors National Park and ideally connected to the landscape, its history, culture and people in some way.
Visitors are looking for experiences at all price points. You might want to offer added value options or create experiences at different levels. For example, a fishing trip might end with a simple mackerel barbecue on the beach or it could finish with a champagne and sunset silver-service dinner in a special setting. Either option would be memorable, photogenic and make visitors feel special. We want to give visitors a story to tell.
What about accommodation?
You don’t need to include accommodation as part of your experience. We’ll list accommodation separately so visitors can choose the most appropriate place to stay for them.
What can accommodation providers do?
You don’t necessarily need to create experiences – you could partner with other local providers, so visitors have an extra reason to stay longer with you. You might want to add special touches to your accommodation to make it more memorable.
A hot trend
Take a look at Airbnb, Parks Canada and Virgin Experience Days and you’ll see the sort of experiences that visitors are booking.
Putting your experience together
Use these questions to describe your experience
Examples of experiences
Got an experience you want to tell us about?
Please email Susan, giving the answers to all the questions above