How your business can benefit
Dales Tourism is a network of tourism and hospitality businesses. Our focus is on Yorkshire Dales tourism marketing, product development and supporting local businesses. We're working together on carefully-targeted, practical, and quirky promotional activities to attract visitors and increase revenue from tourism in the Yorkshire Dales.
We undertake destination marketing and support for all of the Yorkshire Dales, including the Yorkshire Dales National Park, Nidderdale Area of Outstanding Natural Beauty and the fringe areas. We like to act as a catalyst for as many other activities as possible.
We care deeply about this beautiful area and want to make sure tourism is positive for the local economy and communities. We fully support the principles of the Friends of the Dales policy on sustainable development.
Promoting the Yorkshire Dales
Our ethos is simple: to work collaboratively using more energy and enthusiasm than cash. We've identified what we need to do and are now working on key marketing activities.
I manage the Dales Discoveries website and newsletter, which is called "Love Letter to the Yorkshire Dales" and is sent out twice a month. We think the Yorkshire Dales are a particularly happy and healthy place to live, and want to share the joy with visitors - so a while ago we created the Yorkshire Dales Guide to Health & Happiness (will take a while to download).
Our latest project: Sustainable & Successful Yorkshire Dales
Thanks to a Sustainable Development Fund grant, we've just started work on a one-year project, Sustainable & Successful Yorkshire Dales.
The plan is to help businesses recover post-Covid, generate more income, and plan for a better future. We want to attract visitors to the Yorkshire Dales who are ready to appreciate its special qualities and to look after the National Park. This is more likely if visitors can understand and enjoy its sense of place and what makes the area special and distinctive. We hope to work with at least 50 businesses across the Yorkshire Dales and help create and promote 30 new products and experiences.
We'll also be running a series of marketing workshops and events, creating more themed articles, working on our calendar of creative communications, developing and promoting the Love Letter to the Yorkshire Dales, and working with journalists and the media to raise awareness of this wonderful area.
Make sure you're part of this activity - sign up free now
Members are invited to informative and fun marketing workshops and events. You'll be able to participate in our marketing activities, receive the newsletter and take advantage of our business support resources.
You can join the network mailing list free of charge or go a step further and sign up to become a Dales Tourism Promotional Partner.
Everything I do as part of the Dales Tourism Network is to help promote tourism in the Yorkshire Dales, benefiting businesses & local people. Please can you help support me to help you... with 3 simple actions:
Practical support to grow your business
We're currently developing our business support resources and will shortly add more to this site. We can also offer very cost effective tourism marketing support packages from The Tourism Network.