The Swaledale Festival attracts around £350,000 of direct economic impact into Swaledale, Wensleydale and Arkengarthdale every year in late Spring when over 7000 people visit the Festival and our region. In 2011 ticket sales increased by 139%.
With added promotion of the Dales through Welcome to Yorkshire and TV series’ such as The Dales and Countryfile, and Swaledale Festival’s prominence in national and regional newspapers and magazines, we expect even greater numbers in 2012.
60% of visitors came from the postal region DL8-11, another 10% from within a 2-hour drive, and the remaining 30% from the rest of the UK and overseas.
This year the Festival will increase its support of the local economy by driving our visitors to your businesses through a newly-launched initiative: The Local Business Support scheme.
The Festival is really inclusive, bringing world-class, international artists to our area, supporting local artists, working with communities, schools and care homes. With a brochure distribution of over 40,000 in the North of England alone, we want to use our extensive publicity to help your business. We want to include your business in our activity so we can help each other and work together to strengthen our local region. Our audience research shows that 60% of our visitors would give preference to a business that they know supports the Festival.
In return for a £30 donation we will provide you with: ♦ a ‘Business Supporter’ sticker to put in your window or vehicle for the year ♦ a ‘Business Supporter’ .jpg file if you wish for your website or printed material ♦ a listing on a dedicated Festival web-site page with a link to your own business
For an additional£20 we will also give you a black and white text advertisement, formatted by us, in our printed concert programmes sold at 42 events to audiences of 100-350 visitors at each.
Your financial support goes directly towards financing our programme of first-class events, individual projects with local schools and our support of local churches, chapels and halls which we use as venues throughout the Festival. We are a not-for-profit charity and work on very limited budgets.